“On one level, the incident can be interpreted as further proof that a new front in the “drug war” has opened up on the Internet. Increasingly, Mexican drug trafficking organizations have been using the web to threaten rivals, proclaim their innocence and brag about their exploits. Web page comments, YouTube videos and Twitter feeds have all been employed by Mexican cartels to communicate with the public. But as the deaths of the bloggers in Nuevo Laredo illustrate, this virtual battleground can have very real consequences. On another level, the incident is an illustration of the role that fear plays in the Zetas’ exercise of power.”